A strong brand is easily recognizable and memorable. It has a distinct logo, visual identity, and a consistent presence across various marketing channels. High brand recognition can lead to increased customer trust and loyalty.

It’s important to note that brand value is not solely based on financial metrics but encompasses a wide range of qualitative and quantitative factors. Brands invest significant resources in building and maintaining their brand value because it can have a substantial impact on their long-term success and competitiveness in the fashion industry. Additionally, brand value is subject to change over time and can be influenced by shifts in consumer preferences, market trends, and other external factors.